Medveja Beach is located in bay of Medveja  - a small fishermen’s village on Opatija Riviera, situated at the foot of Ucka Nature Park, in vicinity of Lovran and Opatija.

The Opatija-based company Hemingway Bar has been granted a 10-year concession for this pebble beach, which should be transformed into the best-equipped beach in the Adriatic. The concession covers around 50 thousand square meters, the sea part accounting for 31 000, and the land part accounting for the rest. The onshore concession includes two catering facilities – a bar and a pizzeria with a terrace.

The Medveja Beach will be renovated and divided into several parts as early as summer 2008. One section will be intended for swimming and open to everyone, another section will be provided for children, and a part of the beach will
offer onshore and offshore sporting options.

In addition, a part of the area will offer luxurious accommodation options – small houses with baldachins, big screen TVs and special service. Food from the restaurant will be delivered across the beach, and Internet access and laptops available on the beach, a first in Croatia. In addition, the beach will offer massage and beauty treatments, aerobics and beach parties.

The complete renovation works of the beach are expected to be completed by the summer of 2009, when beach will employ about 100 people.

The Hemingway Bar Company has bars in Zagreb , Rijeka and Opatija.

More info about Kvarner + Primorsko Goranska County Tourist Board site : www.kvarner.hr