British Airways combats low cost threat with fare cuts

20.04.06 - British Airways today announces a radical shake-up of its short-haul air fares with one-way all-inclusive tickets starting at just £29..  All non-changeable economy tickets will be scrapped with air travellers able to change their flights, no matter what they have paid for the ticket, up to midnight the day before departure.

British Airways' Commercial Director, Martin George, said: "We operate in a very competitive market and are determined to be the first choice for air travellers, who want low prices, flexibility, and a superb flying experience.

"We have slashed our one-way fares by up to 50 per cent and will have over seven million plane seats a year, to more than 65 destinations, available at these new prices. 

"This is not a short-term gimmick, but a long term commitment to our millions of customers to offer irresistible low fares every day of the year.   There are no hidden extras and air travellers will receive the same excellent standards of service that are the hallmark of British Airways.

"Customers will now be able to easily compare prices for themselves between British Airways and the airlines offering lower standards of service and I can assure the public that it is our intent to offer the best value for money in the market."

The airline has increased the flexibility of its lowest priced tickets in response to feedback from its customers who increasingly need to change their flight bookings at short notice due to altering schedules.  The move increases the number of changeable tickets on sale by 15 million a year.

British Airways prices for one way flights to Split and Dubrovnik are affected too. The price for one way flight from London to Dubrovnik starts from £31 + airport taxes ( about £50). Flight fare for one way flight from London to Split starts £27 + ariport taxes. Good news for travel to and from Britain and Croatia :-) Click here to book your flight on BA to Split or Dubrovnik !